A site must be visually appealing, polished and professional. Remember, it’s reflecting your company, your products and your services. Your website may be the first, and only, impression a potential customer receives of your company.
Every component of your site should work quickly and correctly. Broken or poorly constructed components will only leave your visitors frustrated and disillusioned with your company.
Along with style, your site must have substance. Remember that your audience is looking for information that will help them make a decision, so it should be informative and relevant.